Agency Account Coordinator

What is an Agency Account Coordinator?

An “Account Coordinator” is an entry-level job in the account services department of a marketing agency. Agency Account Coordinators provide administrative and customer service support to account executives, media planners and client services managers.

They assist in the day-to-day administration of marketing, public relations and advertising initiatives to attract potential customers and retain existing ones for the agency’s clients. This includes maintaining a high level of awareness with client activities, detail-oriented program and project management and professional communication with key client contacts as needed.

Agency Account Coordinators work at full-service agencies, which offer a wide-range of advertising and creative services:

  • Media agencies, which focus on advertising
  • Digital agencies, which specialize in online and social marketing
  • Direct mail and direct marketing agencies

Education Requirements

  • Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration or a related field
  • One year of experience in the field

Account Coordinator Essential Skills

  • Problem solving skills to help clients who may experience issues
  • Ability to think creatively
  • Strong organizational and multitasking skills
  • A strong business administration background
  • Excellent written and verbal communications

Account Coordinator Roles & Responsibilities

  • Maintain client accounts
  • Work with internal sales and marketing teams
  • Manage account budgets
  • Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence
  • Know their clients and their industries
  • Develop and maintain a working-level understanding of assigned client’s industries, company culture, products/services and strategic communication plan.
  • Proactively communicate with clients on a daily basis in a professional, efficient manner
  • Attend to the needs of the client and continually seek ways to add value to the client-agency relationship

Day-to-Day Duties

  • Communicate with clients
  • Participate in and document discussions during client meetings and conference calls
  • Review and compose correspondence
  • Review vendor quotes
  • Verify production specs
  • Create and/or provide feedback on project estimates and timelines
  • Field and process internal information requests
  • Assist with mailings

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