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Email Marketing Manager

Accounting & Finance/Marketing - Digital

LHH

Orlando

Marketing - Digital


Paladin is looking for an Email Marketing Manager to join an Ecommerce team! We are seeking a candidate to working along side an attraction marketing team to develop Email, SMS, data and customer focused strategies to drive quality traffic and improve guest engagement through both the attraction websites and other digital channels. This role requires experience with managing customer data, running campaigns and experience with Salesforce and Salesforce Marketing Cloud platforms.


Responsibilities:

  • Campaigns delivery across multiple channels
  • Customer Database Management with Salesforce Marketing
  • Tech/Third Party Partners – Work with global/regional third parties, e.g. Wi-Fi partners to ensure that all opportunities are leveraged to capture customer data as well as leverage these channels to drive incremental sales and generate insights.
  • Data Protection/Privacy Policy – Ensure that customer data protection is adhered to in line with local legislation and best practice.
  • Budget Management – Support with budgeting, forecasting, and reporting on revenue and attraction online traffic
  • - Regular reporting, including campaign reporting, will be required to continually track performance against target.

  • QUALIFICATIONS

  • Good experience of working within a similar role (e.g. CRM, email marketing), preferably within the Leisure/Entertainment Industry.
  • Leadership Experience
  • Budgeting and financial management experience.
  • Strong creative skills and Communication skills
  • Good understanding of HTML and coding techniques.
  • Working knowledge of Google Suites and Outlook experience
  • Bachelor degree (ideally in Marketing/Business Studies)

  • Remote position in Eastern/Central time zones


    Equal Opportunity Employer/Veterans/Disabled


    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.paladinstaff.com/candidate-privacy


    The Company will consider qualified applicants with arrest and conviction records

    Ref US_EN_88_919417_2871063

    Email Marketing Manager

    Accounting & Finance/Marketing - Digital

    LHH

    Orlando

    Marketing - Digital


    Paladin is looking for an Email Marketing Manager to join an Ecommerce team! We are seeking a candidate to working along side an attraction marketing team to develop Email, SMS, data and customer focused strategies to drive quality traffic and improve guest engagement through both the attraction websites and other digital channels. This role requires experience with managing customer data, running campaigns and experience with Salesforce and Salesforce Marketing Cloud platforms.


    Responsibilities:

  • Campaigns delivery across multiple channels
  • Customer Database Management with Salesforce Marketing
  • Tech/Third Party Partners – Work with global/regional third parties, e.g. Wi-Fi partners to ensure that all opportunities are leveraged to capture customer data as well as leverage these channels to drive incremental sales and generate insights.
  • Data Protection/Privacy Policy – Ensure that customer data protection is adhered to in line with local legislation and best practice.
  • Budget Management – Support with budgeting, forecasting, and reporting on revenue and attraction online traffic
  • - Regular reporting, including campaign reporting, will be required to continually track performance against target.

  • QUALIFICATIONS

  • Good experience of working within a similar role (e.g. CRM, email marketing), preferably within the Leisure/Entertainment Industry.
  • Leadership Experience
  • Budgeting and financial management experience.
  • Strong creative skills and Communication skills
  • Good understanding of HTML and coding techniques.
  • Working knowledge of Google Suites and Outlook experience
  • Bachelor degree (ideally in Marketing/Business Studies)

  • Remote position in Eastern/Central time zones


    Equal Opportunity Employer/Veterans/Disabled


    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.paladinstaff.com/candidate-privacy


    The Company will consider qualified applicants with arrest and conviction records

    Ref US_EN_88_919417_2871063
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